CDAH in the Regions and Cardinal Brewery present
A free workshop for Hudson Musicians - With Indie MTL
Digital promotion workshop – building a successful social media strategy
The basics of digital marketing
Building content strategy
Paid advertising strategy (Meta)
Branding / artistic identity - Key questions
Structure of an editorial calendar
Structure of a media plan
AI tools for content creation
Memory aid
Workshop facilitator:
Kenza Zemmama, Head of marketing strategy and digital promotion, Indie Montreal
Combining knowledge gathered during 5 years of digital marketing experience, a dual master's degree and using the right hemisphere of the brain to help artists achieve their goals is extremely satisfying for Kenza. She will help you explore your universe as an artist, discover what makes you unique and adeptly use the appropriate tools, and find creative strategies to help you show it to the world - in your own way.